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At Civitai, transparency and accountability are core to our mission. We believe in open communication with our community and stakeholders, sharing not only our successes but also our challenges. This report reflects our dedication to these principles, summarizing platform growth, financial metrics, and operational efforts from the past year.
Our Team
As of December 2024 our team consists of 22 people located in 5 different countries. We've got a pretty diverse range of backgrounds and skill sets with more than 60% of us actively working on the platform and the remaining 40% handling moderation, community involvement, and content creation.
Our Finances
As a service that charges for feature access, we believe it's important for the community to understand how we're spending our money. Below, we’ve outlined the key metrics and trends from 2024, detailing where our resources are allocated and how we generate revenue. Since this is our year-end report, we’re presenting a special edition with even more charts and details, providing a comprehensive look at our finances and operations for the entire year, going forward we aim to release this kind of information on a quarterly basis. This commitment to transparency aligns with our Path to Sustainability, a core mission we launched at the beginning of last year to ensure sustainable growth and a thriving community.
Where the Money Goes
Our Costs over 2024
We’ve categorized our expenditures to provide clarity on how we invest in building and maintaining Civitai:
Salaries: Supporting our talented team based all over the globe.
2024 spend: $2.6M Percentage of spend 49.19%GPUs: Providing generation, training, and content labeling services.
2024 spend: $1.2M Percentage of spend 22.40%Hosting: Keeping the site up and running, providing upload, download, and storage.
2024 spend: $488.0K Percentage of spend 9.33%Service Fees: Payment processing, software and model licenses, and similar operational needs.
2024 spend: $267.5K Percentage of spend 5.12%Risk Management: Safety measures, Legal fees, and PR.
2024 spend: $379.5K Percentage of spend 7.26%Creator Program: Supporting our Creator Community, Beta Program.
2024 spend: $115.0K Percentage of spend 2.20%Operational Investments: Taxes, Marketing and digital tools/services
2024 spend: $234.9K Percentage of spend 4.49%Office Space: None! We're fully remote.
Where the Money Comes From
Revenue based on Yellow Buzz spent
Civitai Generates Revenue through five main services:
Generation: Onsite image and video inference using Yellow Buzz
2024 Revenue: $1.7M Percentage of revenue 80.31%Training: Image LoRA training
2024 Revenue: $300.6K Percentage of revenue 14.52%Cosmetics: Purchase of onsite cosmetics using Yellow Buzz
2024 Revenue: $78.5K Percentage of revenue 3.79%Ads: Ads displayed on ad-safe content to unpaid users or paid users that have opted into ads.
2024 Revenue: $24.6K Percentage of revenue 1.19%Featured Content: Content users had paid Yellow Buzz to have featured on the homepage
2024 Revenue: $3.9K Percentage of revenue 0.19%
Costs vs. Revenue
While revenue is growing (thank you!), you can see we're still operating at a loss. More people using the service means more costs. We're optimistic we can reach a sustainable level before long.
Platform Roadmap
We did a lot this year, so lets focus on just the last three months and the next quarter to come.
This is certainly not the full list, but a snapshot of whats going on. We're hoping to have a live product roadmap available soon.
Community Metrics
It's thrilling to continue to see growth in so many of the key ways that people engage on Civitai
Downloads291.4M Resources downloaded from the site (194PB):
320.3K Resources uploaded to the site and made public:
599.6M Images or videos created on-site:
445.6K LoRA's Trained on-site:
3.2M New users joined:
39.9M Images published:
203.7M Reactions given:
809.9K Comments written:
Moderation Metrics
With the growth of the platform the importance and challenge of carefully balancing safety and freedom of expression has also grown. Below are the key moderation metrics for 2024:
Reports Received vs Actioned586.8K Reports submitted, 338.5K Reports actioned
Images Removed730.0K images removed for breaking TOS, 1.8% of total images published during 2024
Models Removed4.5K Models removed for breaking TOS, Digital likeness takedown requests, or duplicate uploads, 1.4% of models published during 2024
Users Banned17.5K Users banned for Breaking TOS or for being bots, 0.5% of all users added during 2024
Exciting Milestones
We had some cool milestones this year:
Civitai is the biggest Generative AI image and video platform on the web
Civitai joined the Open Model Initiative to create a new truly open-source foundational model
Project Odyssey is now entirely self-funded via sponsorships and has become the largest AI video competition in the world
Wrap up and Thank You's
Civitai is a passion project for all of us on the team. To keep it going we had to make it a business. As you can tell its expensive to keep this service going, but we genuinely love it, and look forward to continuing to make it better as we go. From all of us here at Civitai, thank you for being a vital part of our community and for your continued support. Here's to an awesome 2025 and we'll be back in three months for another (smaller) report.