Classic Lulú is a Mexican soda (Refrescos mexicanas) sponsor and mascot of Corporative Pascual
Lulú is the official mascot of the Refresco Lulú[2] beverages by Pascual Boing, which was originally known as Refrescos Pascual, and has been around since the company first launched. The company sells a variety of drinks and is best known for their fruit flavored drinks.
The company was very successful when it first launched in the 1940s, but by the 1980s labor disputes led to a strike, which ended in 1985 with the workers obtaining the right to take over the company, with it then ran as a cooperative. Most of Pascuals’ products are marketed on the Boing!, Pascual and Lulú brands.
While its products can be found in all of Mexico, distribution is concentrated in the center and northeast of the country, with the Mexico City area accounting for sixty percent of sales.
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