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Embracing Complexity

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We are WITCRAFT LLC, a Japan-based company offering a service called DO/AI, which specializes in creating videos using generative AI.

This time, we created a global commercial for IHI Corporation using AI.

As challenges like decarbonization and other global-scale issues become increasingly complex, IHI, a treasure trove of advanced technologies, is connecting, integrating, and combining various technologies to deliver innovative solutions. We visualized IHI's core strength, its "DNA of craftsmanship," with a fresh update through stylish and highly entertaining expressions.